Facts
Some people hate them, some love them - if your into your facts here they are!
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66% of the 15-34 year old demographic claim to have acted positively on details seen as a result of receiving a leaflet.
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60% of people have used a bag again, and again, and again.
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84% of people claim to look at the leaflets they receive.
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Success can be achieved through high impact; one off campaign with leaflet distribution activity, it can perform better when undertaken on a regular basis. This can be on a monthly, fortnightly and, in some cases, a weekly basis".
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Research by the Henley Centre suggests 73% of purchasing decisions are now made in-store.
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Current marketing research has reported that approximately 80% of what we assimilate through the senses, is visual.
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Consequently, catching the shopper's eye and conveying information effectively are critical to successful sales.
Source - Direct Marketing Association, Henley Research Centre and fieldMEDIA 2007